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December 22, 2000
Frito-Lay Teams Up with TV Celebrity Drew Carey and NFL Greats John Elway & Jim Kelly In New Commercial That Kicks Off During AFC Wildcard Game on New Year's Eve
Marketing Bonanza includes Multi-Million Dollar Ad Campaign, Doritos' Sponsorship of Drew Carey's First-Ever Pay-Per-View Comedy Special on Super Bowl Eve & Frito-Lay/NFL "Find the Winning Plays" Promotion With Chance to Win Super Bowl Tickets for Life...
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October 13, 2000
OSHA Awards Frito-Lay Manufacturing Site In Visalia, Ca Top Honor In Agency's Voluntary Protection Program
Snack Company, OSHA Celebrate Award At Flag-Raising Ceremony...
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September 12, 2000
Tostitos Kicks Off College Football Season With First-Ever "Tostitos Ultimate Tailgate Cook-Off"
Celebrity Chef and Restaurateur Bobby Flay to Host National Tailgate Cook-Off at 2001 Tostitos Fiesta Bowl...
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June 2, 2000
OSHA Awards Frito-Lay Grain Handling Site in Gothenburg, NB Top Honor in Agency's Voluntary Protection Program
Snack Company, OSHA Celebrate Award at Flag-Raising Ceremony...
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May 17, 2000
Frito-Lay Promotes Ron Parker as Senior Vice President, Human Resources
Parker will be responsible for directing all Human Resources activities associated with compensation, benefits, labor relations and organizational capability of the Frito-Lay North America business...
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March 30, 2000
Cracker Jack Heralds Baseball's Opening Day with New Product Launch, "Nothing But Nuts," & New Series of Baseball Prizes
Slugger Reggie Jackson To Pick "Cracker Jack Vendor of the Year"...
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